|
KMID : 1159320210230040543
|
|
Korean Journal of Vision Science
2021 Volume.23 No. 4 p.543 ~ p.554
|
|
|
A Comparative Study of Spectacles Purchase Pattern between Korean and Chinese Customers
|
|
Zhang Zhen-Zhuo
Jung Yee-Rin
Chu Byoung-Sun
|
|
|
Abstract
|
|
|
Purpose : To analyse the difference in spectacles purchase patterns between Korean and Chinese customers under the same optometric practice environment.
Methods : The same brand of optometric practice in Korea (Gyeonggi Province) and China (Jilin Province) were selected. Spectacles purchase history of eight hundred customers from four different age groups (21~30, 31~40, 41~50 and over 50yrs) were collected retrospectively.
Data included frame type, lens type and refractive index. Descriptive, Chi-square analysis and Z-test for the difference between Korea and China, age groups and gender were conducted.
Results : There was statistical significance for the frequency distribution of frame type between Korean and Chinese
consumers (Chi-Square=153.91, df=6, p<0.001). Z-test showed that Korean consumers purchased more Combi, Ultem and Soltex frames while Chinese consumers purchased more TR and Titanium frame. For lens type, there was statistical significance for the frequency distribution of lens type between Korean and Chinese consumers (Chi-Square=182.98, df=4, p<0.001). Chinese consumers purchased more UV blocker lenses while Korean consumers purchased more Progressive addition lenses (PAL). For lens refractive index, there was statistical significance for frequency distribution between Korean and Chinese consumers (Chi-Square=137.98, df=2, p<0.001). 54.50% of Korean consumer purchased 1.6 lens while 54.50% of Chinese consumer purchased 1.56 lens.
Conclusion : This study confirmed that Chinese consumers showed different consumer behaviour compared to Korean when purchasing eyewear products. In addition, different age groups had different preference of purchasing eyewear. Therefore it is important to fully understand the local market when entering overseas markets in the future, and need to organize customized products and marketing activities accordingly.
|
|
|
KEYWORD
|
|
|
Eyewear market, Refractive index, Spectacle frame, Spectacle purchase pattern, Lens type
|
|
|
FullTexts / Linksout information
|
|
|
|
|
|
Listed journal information
|
|
|
|